Facebook recently launched an effort called Facebook + Journalists. It’s an effort to make journalists more comfortable using Facebook as a resource in their reporting, as well as an attempt to get journalists to use Facebook to distribute their work.
CNN Money writes that this effort, while seeming like a well-intentioned effort to help reporters and to get more news to consumers, may also be a way for Facebook to better get to know the information-consumption habits of its users.
The article presents statistics that indicate Facebook may indeed be the future of how people get their news: “The average news site experienced a more than 300 percent increase in Facebook referrals since the beginning of 2010. And 5 of the top 25 most popular news websites in the U.S. ranked Facebook as the No. 2 or No. 3 driver of traffic to their sites.”
“If Facebook is to function as users’ home page — the first place they go in the morning and the last site the view before bed — it needs to provide news and information,” says the author, Peter Lauria.
Because Facebook has increasing influence over how news is created, distributed and consumed, it is an essential place for nonprofits to be accessible and have clear messages.