How Reporters Use Facebook

Facebook has become a critical tool for reporters, both to research and publicize their stories. Facebook is phasing in a new search tool called Graph Search, which allow more nuanced and targeted searches across the social network.

Because Graph Search allows reporters to more directly search for exactly the kind of organization, spokesperson, or even images they’re looking for, nonprofits must ensure their Facebook presence is comprehensive enough to be “in the right place at the right time” as journalists embrace this new research method.

Click here to read Facebook’s guide to Graph Search for journalists and see the opportunities it presents for organizations to become sources.