State of the Media Report 2011

Vocus, a provider of on-demand software for public relations management, has released the State of the Media Report 2011. The report covers the four traditional media segments including newspapers, magazines, television and radio, and finds that the media industry has revived in the last 12 months and it continues to experiment with new digital and mobile distribution models.

Key findings include:

  • Approximately 151 newspapers folded in 2010; about half the number in 2009
  • 724 online newspapers that launched this past year; all but 36 were sites
  • Magazine launches lean toward local and regional focus; the “hyperlocal” concept grows in popularity
  • More than 60 television stations added the 4:30 a.m. newscast.
  • Terrestrial radio use is down 15% over the last five years
  • Nearly 2,000 radio stations now broadcast in HD
  • There are more than 1,000 new local FM HD2/HD3 radio stations

The 2011 State of the Media report forecasts that as the media attempts to survive in an increasingly digital world, the industry will continue to experiment with ideas such as the metered paywall.

The report is free and available for download online (with registration) here:]