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Table of Contents

1. The basics of strategic communications

2. Understanding the importance of messengers and timing

3. Navigating the news media

4. Designing a communications plan

5. Targeting audiences, conducting research and developing messages

6. Producing effective graphics and printed materials

7. Making the most of your resources

8. Earning good media coverage

9. Selecting and training spokespeople

10. Capitalizing on the power of partnerships

11. Making paid advertising and public service announcements work

12. Responding to crisis and managing backlash

13. Evaluating your results

14. Resources, including checklists and planning forms