Click here to go to the Media Evaluation Web site

CCMC wishes to bring together leading thinkers—both evaluators and communicators—from the nonprofit, for-profit, foundation and academic communities to define evaluation of nonprofit communications more fully. We will research, develop, and test principles for conducting meaningful evaluation of nonprofit communications campaigns and build a constituency for the results among both foundations and nonprofits.

The Media Evaluation Project has commissioned a new series of "toolkit" working briefs designed to give nonprofits, foundations and evaluators how-to-do-it tips on three important communications techniques:

Strategic Communications Audits
click here to read the paper in PDF format

by Julia Coffman, Harvard Family Research Project (October 2004)

Using Survey Research to Evaluate Communications Campaigns
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by Belden Russonello & Stewart (November 2004)

Writing a Media Analysis
click here to read the paper in PDF format

by Douglas Gould and Company (October 2004)