Global population and reproductive health issues have been a cornerstone of CCMC’s work for more than a decade. In 1993, we launched a multi-year advocacy and media campaign to help build a new consensus among international policymakers and opinion leaders. The goal: promotion of the need for a coherent global approach to the dilemmas of investment and policy choice that surrounded population, women’s rights and reproductive health. Our collaborators have included UNFPA, the United Nations Population Fund, other U.N. agencies, foundations and non-governmental organizations (NGOs) around the world, demographers, academic researchers, economists, family planning providers, women’s rights activists, religious groups, environmentalists and journalists’ organizations. Over the past 10 years, we have worked to achieve broad improvements in reproductive health outcomes through:

• Increasing access to services;
• Promoting policy changes;
• Mobilizing resources; and
• Empowering women and their families.

At a global level, the Programme of Action that was agreed upon both at the 1994 International Conference on Population and Development (ICPD/PoA) and in the Millennium Development Goals (MDGs) of 2000 have provided a roadmap with a 2015 deadline. Both put the concepts of human rights and voluntary choice at the center of population policy, signaling the end of “control” or coercion.

Our program uses strategic communications to generate media attention and a supportive public climate for family planning and reproductive health programs worldwide.