If your executive director, board chair, or other senior staff member makes a particularly good speech about your organization’s issue, try packaging it for wider distribution. You may want to make an audiotape and have the speech transcribed, edited, and typeset into a brochure format that fits into a standard no. 10 business envelope (41/8 by 91/2 inches). Mail it out to your press list, funders, board members, and others. Slip it into your standard press kit of materials for dissemination, but realize that its usefulness is limited after a few months.
Many cities have lunchtime events, such as the prestigious City Club Forum in Cleveland, which is carried on NPR and which often makes newspaper headlines through national wire service coverage. The same is true of testimony before a state legislature or Congress and speeches made at the Detroit Economic Club, the Commonwealth Club of San Francisco, Harvard’s Kennedy School of Government in Cambridge, Massachussetts, the Columbia Graduate School of Journalism in New York City, and the National Press Club in Washington, D.C. Try to book your principals or spokespeople at these or similar forums, such as local business or professional clubs, and then repackage the speech for wider distribution in a brochure or op-ed.