PSA – Advertising Mentors

If your organization decides to develop an advertising campaign, look for a leading professional in your community to help guide the process on a volunteer basis. Invite a local advertising “guru” to sit on your board of directors, especially if you can find someone with a direct connection to your organization’s mission. A community college may offer a quick course on advertising techniques. Many cities have advertising clubs that promote the use of advertising to businesses attempting to get a sizeable number of outlets, to print or air your PSA’s.