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Media expertise is a valuable weapon in the battle of ideas, and usually very expensive. By providing these media tools and “tips,” we hope to level the playing field for our colleagues working on progressive issues.
Working with Families Working with the Media is a guide for nonprofit and government agencies who ask people to tell their personal story to the media. The booklet includes advice about briefing families before an interview, preparing families and individuals for an interview, what to do during an interview, and the benefits of getting involved.
Download "Working with Families Working with the Media" [PDF - 253 kb]
Op-eds: Framing the Debate is a guide for organizations and individuals who want to get their point of view published in local or national newspapers. The booklet includes advice about how to write an op-ed or editorial, and what to do to increase the odds of getting it published.
Download "Op-Eds: Framing the Debate " [PDF - 250 kb]
Moving Messages is a guide for nonprofit organizations who would like to raise public awareness of an issue through public service advertisements. This booklet includes tips on what to include in a PSA, and how to get the PSA into the public eye.
Download "Moving Messages " [PDF - 347 kb]
